LAUNCH PROPOSAL — V2

Arabic Sports
Media Platform

ARABIC SPORTS COVERAGE · GLOBAL REACH · 18+ COUNTRIES
~$98K+
Year 1 Confirmed
18+
Countries
8
Core Pillars
Platform Overview
A pan-Arabic sports media brand covering all major sports globally
Mission
Arabic Sports — Global Vision
The first Arabic-first sports media platform with international accreditations, covering football, basketball, combat sports, motorsports and esports — told through an authentic Arab lens.
Platform Channels
InstagramTikTokYouTube X / TwitterSnapchatWebsite PodcastWhatsApp Channel
Multi-platform with Arabic as primary, bilingual content for international reach.
Sports Coverage
FootballBasketballMMA F1TennisOlympics PadelEsports
Target Audience
Arabs aged 16–40 globally — MENA and diaspora in Europe, Americas, Australia. 400M+ Arabic speakers worldwide.
Revenue Streams
AdsSponsorshipsBrand Deals AffiliateEventsLicensing
Year 1 Budget Breakdown
All figures updated — TBD items excluded from confirmed total
Monthly Operational
Paid Advertising
Meta, TikTok, Google, YouTube — growth campaigns
$500 – $2,000
/month · $6K–$24K/yr
Sports Graphic Designer
Arabic design expertise, templates & match graphics
$1,500 – $3,000
/month if Freelance
Video Editor (AI-Advanced)
Premiere Pro, After Effects, AI tools, Arabic RTL
$3,000
/month · $36K/yr
Ground Creators Network
18+ countries — revenue-share model
TBD
TBD
Rev-share based
News Sources & Wire Services
Reuters, AFP Sport, Opta, Sofascore
TBD
TBD
Varies by tier
Licensing & Accreditations
Press passes, photo/video licensing, event access
TBD
TBD
Per event / annual
Partnerships & Affiliations
Sports agencies, PR firms, club partnerships
TBD
TBD
Deal-dependent
Annual / One-Time Costs
Branding & Identity
Logo, brand kit, templates, motion graphics system
Can be done by Dina at $0
$0 (Dina)
or market ~$3K–$8K
Tech, Tools & Subscriptions
Adobe CC, Canva Pro, AI tools, CMS, analytics
$2,000
/year (excl. add-ons)
Media Kit Production
Rate card, pitch deck, sponsor packages
Can be done by Dina at $0
$1,500
one-time or $0 via Dina
Website & Infrastructure (SEO)
Arabic RTL dev, hosting, CDN, SEO setup, CMS
$5,000
one-time setup
Monthly operational mid-range (confirmed)~$6,250 / month
Annual operational x12~$75,000 / year
Advertising mid ($1,250/mo x12)~$15,000 / year
One-time setup (confirmed)~$8,500
Confirmed Year 1 Total
Excl. TBD items — creators, licensing, news, partnerships
~$98,500
+ TBD items on top
With Dina handling Branding + Media Kit at $0: confirmed baseline drops to ~$97,000. Full budget likely $120K–$160K once all TBDs are resolved.
Team Structure & Global Creators
Core team + distributed creator network across 18+ countries
Core Team (Paid)
1
Editor in Chief / Content Director
Arabic native, sports journalism · $3,000–5,000/mo
2
Sports Graphic Designer
Arabic calligraphy + modern design · $1,500–3,000/mo Freelance
3
AI Video Editor
Full skill set → · $3,000/mo
4
Social Media Manager
Scheduling, community, analytics · $1,000–2,000/mo
5
Journalist / HQ Correspondent
Breaking news, analysis · $1,500–2,500/mo
Video Editor — Required Skills
Core Software
Adobe Premiere Pro After Effects DaVinci Resolve
AI & Advanced
Prompt Engineering AI Tools Expert AI Upscaling Runway Gen-3 Opus Clip ElevenLabs Topaz AI CapCut AI SubMagic
Must handle Arabic RTL subtitles & lower-thirds. Test this specifically during hiring — most editors lack this.
Ground Creator Network
Revenue-share — no travel tickets required · 18+ countries
FootballBasketballCombat SportsMotorsportEsports
🇸🇦
Saudi Arabia
Football + Esports + Vision 2030
🇦🇪
UAE
F1 + Padel + Events + Esports
🇪🇬
Egypt
Football + Martial Arts
🇲🇦
Morocco
Football + Atlas Lions
🇩🇿
Algeria
Football + Boxing
🇶🇦
Qatar
Football + Events
🇱🇧
Lebanon
Basketball + Football
🇫🇷
France
PSG + Arab diaspora
🇩🇪
Germany
Bundesliga + diaspora
🇬🇧
UK
Premier League
🇪🇸
Spain
La Liga + Madrid
🇺🇸
USA
MLS + NBA + Boxing
🇧🇷
Brazil
Football culture
🇯🇵
Japan
Martial Arts
🇦🇺
Australia
Arab diaspora
🇮🇹
Italy
Serie A
🇰🇷
South Korea
LoL · Valorant · Esports hub
🇸🇪
Sweden
CS2 · Major Esports scene
🇺🇸
USA (Esports)
NA scene · Content hub
🇧🇷
Brazil (Esports)
FURIA · Huge fanbase
Revenue share: creators receive 20–40% of attributed revenue. Top creators get $300–500/month retainer after 3 months track record. No upfront travel costs.
News Sources & Content Strategy
Licensed wire services + original production
Paid Wire Services
1
Reuters Sports Wire
Global breaking news, photos — $500–2,000/mo
2
AFP Sport
Strong MENA + French football coverage
3
Getty Images / AP Images
Photo licensing — $300–800/mo
4
Opta / Stats Perform
Live stats, data viz — $500–1,500/mo
Free / Low-Cost Sources
1
Official Club Press Offices
Direct relationships — free PR access
2
Sofascore / Flashscore API
Scores, stats, lineups — free tier
3
Football-Data.org API
Match data, standings — free non-commercial
4
HLTV / Liquipedia / GRID API
CS2, Valorant, LoL data — free/freemium
Breaking News
First in Arabic
Interviews
Athletes & coaches
Data & Analysis
Stats-driven Arabic
Esports
Tournaments, Arab players
Licensing, Accreditations & Event Access
How to gain press access and cover premium events legally
Press Accreditation Path
1
Register as Media Entity
Company + website + editorial policy
2
National Press Associations
Saudi Press Agency, Emirates News Agency
3
FIFA / UEFA / AFC Portals
Need media history + follower count proof
4
Event-specific Applications
Submit 6–8 weeks early for major events
Content Rights & Licensing
1
FIFA / UEFA Clip Licensing
30-sec editorial clips fair use in most regions
2
Getty / AP Images License
Editorial subscription covers most events
3
YouTube Content ID
Use licensed clips, reaction & analysis format
4
Esports: Riot, Valve, EA
Free media/creator agreements available
Sports PR Agencies
Havas Sports, M&C Saatchi Sport — access to private launches, player signings & press conferences without direct fees.
Club Media Partnerships
Content agreements with Al Hilal, Al Ahly, Real Madrid Arabic — event access in exchange for exclusive content.
Brand Sponsor Access
Adidas, Nike, Puma, Aramco have media allocations — partnering with event sponsors gets you VIP access.
Build track record first: local → regional → international. Document everything. Your press portfolio is your credential.
Media Kit & Advertising Strategy
What to include in your kit and how to monetize from Day 1
Media Kit Contents
1
Platform Overview + Story
Brand values, mission, editorial voice
2
Audience Demographics
Age, gender, geography, interests, languages
3
Platform Analytics
Followers, reach, impressions, engagement per platform
4
Rate Card
Posts, stories, reels, videos, events
5
Partnership Packages
Bronze / Silver / Gold / Presenting Sponsor
6
Case Studies & Past Work
Results, testimonials, brand logos
Advertising Phases
1
Growth Ads — Months 1–3
$500–800/mo · TikTok + Instagram acquisition
2
Engagement Ads — Months 4–6
$1,000–1,500/mo · Viral boosting + retargeting
3
B2B Outreach — Month 6+
$1,500–2,000/mo · LinkedIn, sports brand targeting
4
Influencer Collabs
Co-promote with Arab sports creators for shared growth
Instagram / TikTok Post
$300 – $800
Single post or reel with brand mention
YouTube Integration
$1,000 – $3,000
Dedicated sponsor segment in video
Season Sponsorship
$5K – $20K
Presenting sponsor for full tournament coverage
Launch Timeline
From zero to fully operational in 6 months
Phase 01
Foundation
Months 1–2
Phase 02
Content Launch
Months 2–3
Phase 03
Growth Push
Months 3–5
Phase 04
Monetization
Month 5–6+
Phase 1 — Foundation
1
Brand identity by Dina
2
Legal company registration
3
Website (Arabic RTL + SEO)
4
Social media accounts setup
5
Core team hiring
6
Creator network recruitment (18+ countries)
Phase 2–4 Milestones
Launch on all platforms simultaneously
Day 1: 10+ content pieces ready to publish
First press accreditation applications
Start with local & regional events
10K followers → media kit launch
Begin sponsor outreach
First sponsorship deal closed
Target: Month 4–5
International event coverage begins
Accredited creator on ground — Month 6
Target key Year 1 events: AFC Asian Cup qualifiers, Saudi Pro League, Champions League knockouts, UFC/PFL MENA, Valorant Champions, IEM Katowice, LoL Worlds — Arab player storylines are your hook.